McDonald’s is not our mate, or our cobber, it isn’t our buddy or our chum, nor our homie or our pal, or even our cuz.  ‘We don’t need no stinkin nickname’ (to the tune of ‘another brick in the wall’).

Nicknames are a kind of acceptance into our everyday lives. A sad fact that this and other fat food parlours have become so familiar to so many Kiwis. 

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